19 Dec What’s In a CES Award?
Every year, our team makes the trek to Las Vegas to participate in CES. We play the part of handing out the CES awards for our publishers. But what happens after CES? What can brands do with these awards that will impact their bottom line?
Let’s take a look at how Fugoo currently uses their Best of CES 2014 award.
Fugoo is a company that manufactures state of the art Bluetooth speakers that are both durable and customizable. Last year they brought home Laptop Mag’s Best of CES award for their Fugoo Portable Bluetooth Speaker.
Fugoo jumped at the opportunity to tout this prestigious award through their marketing efforts. They leveraged the earned media on their website under the reviews section and aligned their brand with some of the biggest publishers in the tech industry.
Reviews are one of the most important aspects for a consumer product. Having a review from John Smith doesn’t even come close to the power of a review and an award from Laptop Magazine.
Other brands have used these logos several different ways in order to influence buyer behavior. Marketing channels typically include billboards, digital/print ads and product packaging.
Companies that win an award are using 3rd party accolades to build brand equity. In the end, the award plays a big role in their bottom line.