Integrated Solutions

Integrated Solutions is a cross-media marketing solution that appropriates the latest data-driven technologies (Variable Printing, QR Codes, and PURLs [personalized URLs]) to work in tandem with traditional marketing tools (email, direct mail, print ads, websites) to produce a more complete marketing approach for your business.

Positive FX is our answer to integrated marketing needs. Wright’s believes a complete approach is the best approach— an approach that covers the bases and dots the i’s while crossing the t’s. It personalizes your efforts to more effectively reach your target audience. Whether by mail or by print or by virtual environment, this exclusive approach will benefit your bottom line across the board.


  • Diverse marketing approach
  • Easily personalize according to target audience
  • Consistent messaging and branding across segments


  • Generates high-quality leads instantly
  • Integrates multiple media types
  • Provides real-time reporting, 24/7
  • Presents a true return on investment

FACT: Personalized emails improve click-through rates by 14% and conversion rates by 10%.
(Source: Aberdeen)

FACT: 45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) being the most common tactics. (Source: StrongMail)

With an integrated marketing approach, the consumer’s preferences and actions determine which messages they receive.

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