05 Feb How to Leverage an Industry Award in your Digital Marketing Strategy
Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there – many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity and sales.
We are experts at helping the winners leverage any award through logo licensing agreements. Then, we can help get the word out by creating numerous products that will promote your award. Your award logo can be displayed on several platforms, today we want to focus on digital marketing strategies.
Earned media is a critical component of modern marketing strategies. It takes a finely focused strategy to generate earned media and once obtained, it must be integrated into your marketing strategy.
Print and Digital Ad Campaigns
If you are already investing in print and digital ads, consider adding the award logo or highlight a pull quote across your campaigns. If you’re running a digital ad campaign like below, consider creating a custom landing page that continues your story.
Social Media Content
Getting back to storytelling, social media plays a primary role for many businesses. Using this channel to promote your award win increases brand awareness, builds trust and drives your audience back to your website. Again, we recommend tying your social media content to a custom landing page that delivers even more content around your award win.
Earned media isn’t just handed out – it’s earned. Be sure you have a strategy in place so when it happens, you can take full advantage of the win. We want everyone to know that you won an award – call us so we can help you shine.