logo
Uncategorized Archives | Brand Content Licensing Agency - Digital Content Marketing Agency
1
archive,category,category-uncategorized,category-1,ajax_fade,page_not_loaded,,qode_grid_1300,side_area_uncovered_from_content,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-13.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.5,vc_responsive
 

Uncategorized

Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming. Why? Because it is no easy task to implement storytelling through your marketing messages and do it successfully. Stories are bigger...

Google would like us to believe that print magazines are keeping the sanitation engineers gainfully employed. Contrary to popular thought, magazines are alive and flourishing in our online world. There are many reasons people still read print magazines, but these are a few of the...

The lactic acid build-up is punching you, begging you to rest for just ONE minute while your overworked lungs scream for mercy. The finish line is a blur in the distance, a mirage mocking you with every step. “You won’t finish!” it says, laughing. Every...

Guest blogger Brian Kolb (VP of Wright’s Media) takes over for this post. Change. Many fear it, few embrace it. Me? I thrive on change. The same thing day in and day out keeps deals from being done and monetary capacities from being increased. Not good. Energy...

When is help a hindrance? Is there a point at which being too helpful becomes a disadvantage rather than an asset? When does being a helpful marketer become hurtful, and when does being a sales-first marketer become a detriment? Can you be both helpful AND...

As tablets, readers, and other conduits for transmitting digital information become more and more commonplace, the need for megs of memory is increasing. While forests everywhere are breathing sighs of relief, electrons are putting in overtime. The magazine industry is adapting to the new technology...

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher. Incentives/rewards are nothing new; automobile manufacturers have been utilizing these carrots for decades. Fast food...

Will tablets table the print magazine industry? Will eBooks eLiminate magazines as we have known them for decades? As it claws its way into the seemingly inevitable transition from print to digital, will the magazine industry survive the switch? According to The Association of Magazine Media,...