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Earned Media Archives | Brand Content Licensing Agency - Digital Content Marketing Agency
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Earned Media

Sometimes when brands think of PR it comes with a mentality of “if you scratch my back, I’ll scratch yours.” While it takes relationships, valuable content, a product/service worth touting and a ton of energy to finally get mentioned in a publication – it doesn’t...

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know...

Earning media is difficult. But once you’ve accomplished it, take full advantage! Understanding how to leverage earned media throughout all your marketing channels is essential. While there are hundreds of ways to do this successfully, today we want to focus on the use of reprints. You...

Marketers get really excited when they “earn” media. We all know the most trusted form of media is from a 3rd party, however, many marketers hold on to a hope that they will see a mention in their weekly Google Alerts and pat themselves on...