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Content Licensing

The Woodlands, Texas (March 11, 2018) – Wright’s Media, an industry-leading content licensing provider, today announced a partnership with Meredith Corporation (NYSE: MDP) to deliver unrivaled award and editorial licensing to consumers. Wright’s Media will work with Meredith’s editorial team to custom-build licensing programs around...

Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing. But now what? Are you taking advantage of all the opportunities available? Keep in mind that there are two ways to grow your content licensing revenue...

Content marketers work tirelessly to create and execute an integrated content marketing strategy. To be most effective, the campaign should include a healthy mix of owned, paid and earned media. The first two components are easy, but generating earned media takes considerable time and energy. When...

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it. Even then, your publication didn’t just rake in...

Some tasks are outsourcing naturals, but what about content licensing? How can you decide which makes the most sense - keeping this function in-house or outsourcing it to a partner? Printing, payroll, and benefits are often outsourcing no-brainers. The trick with content licensing is this –...