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For this blog post, we welcome guest blogger Brian Kolb, Wright’s Media’s Executive VP. Despite not being in transactional sales or in retail, we aren’t prohibited from leveraging spiffs, prizes, bonuses, or incentives. Isn’t sales about incentives? I strive to make sure my sales teams are having...

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher. Incentives/rewards are nothing new; automobile manufacturers have been utilizing these carrots for decades. Fast food...

With all that’s riding on your business being successful, it’s important to ensure you have the best talent around you, working hard to promote your brand and increase your bottom line. With the workforce larger than ever, how does a company wade through the boggy muck...

Dear ol’ dad. Fathers wear many hats during the day: protector, provider, prophet, philosopher. Who else can teach you how to mow in a straight line and tell you to turn off the lights after leaving a room because money doesn’t grow on trees? Dad’s advice...

When I was a kid, I loved reading articles about my favorite rock stars. Sure, the articles about their music were interesting but what really piqued my interest were the ones where they offered advice or simply spoke about their lives off stage and away...

You went into business because you felt you had (and presumably still have) a service/product that people would find appealing enough to purchase. But are you aware that your product/service has monetizing potential beyond its original purpose? If not, say hello to a little concept...

Our Executive Vice President, Brian Kolb, is taking over blogging duties for this round. Offline Marketing is steadily growing as our inboxes become flooded with monsoons of messages daily from ad banner storm clouds brought on by using social networks and SEO. Engage People Offline Marketing should be...

“If you don’t know where you’re going, you might end up some place else.” – Yogi Berra Success, unlike most other pursuits in life, is not a journey. It’s a destination. Unless you’re one of the lucky few who have had prosperity-laden lightning bolts strike them twice...

Will tablets table the print magazine industry? Will eBooks eLiminate magazines as we have known them for decades? As it claws its way into the seemingly inevitable transition from print to digital, will the magazine industry survive the switch? According to The Association of Magazine Media,...