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Blog

Companies are always looking for different ways to boost their brand. They may launch a full-blown content strategy promoting the value they bring to the table. Or maybe they unveil a new custom service initiative designed to stomp their competition. Both are great ways to boost...

Some tasks are outsourcing naturals, but what about content licensing? How can you decide which makes the most sense - keeping this function in-house or outsourcing it to a partner? Printing, payroll, and benefits are often outsourcing no-brainers. The trick with content licensing is this –...

Does your typical workday include listening to your favorite playlists on Spotify? Perhaps you unwind from your daily grind binge-watching your favorite show on Netflix? Streaming content is part of nearly every aspect of our professional and personal lives, and rightly so - we couldn’t imagine...

Time, energy and resources are put into every piece of content you publish. We know that today, repurposing content across print, digital and mobile is essential. But what about the content in the past that you spent the same time, energy and resources creating? Can’t help...

Marketers get really excited when they “earn” media. We all know the most trusted form of media is from a 3rd party, however, many marketers hold on to a hope that they will see a mention in their weekly Google Alerts and pat themselves on...

Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming. Why? Because it is no easy task to implement storytelling through your marketing messages and do it successfully. Stories are bigger...

Publishers, both big and small, are looking at revenue opportunities that they can implement to see high-value return. Joe Pulizzi with Content Marketing Institute dives into 6 ways to generate revenue for niche publications. 1. Online Training The online training market has huge revenue potential. Joe suggests...