logo
Blog | Brand Content Licensing Agency - Digital Content Marketing Agency
492
paged,page-template,page-template-blog-small-image,page-template-blog-small-image-php,page,page-id-492,paged-2,page-paged-2,ajax_fade,page_not_loaded,,qode_grid_1300,side_area_uncovered_from_content,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-13.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.5,vc_responsive
 

Blog

Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department might look at efficiency in software enhancements. No matter what department you are in, it all...

Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there - many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity...

Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing. But now what? Are you taking advantage of all the opportunities available? Keep in mind that there are two ways to grow your content licensing revenue...

Content marketers work tirelessly to create and execute an integrated content marketing strategy. To be most effective, the campaign should include a healthy mix of owned, paid and earned media. The first two components are easy, but generating earned media takes considerable time and energy. When...

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it. Even then, your publication didn’t just rake in...

Earning media is difficult. But once you’ve accomplished it, take full advantage! Understanding how to leverage earned media throughout all your marketing channels is essential. While there are hundreds of ways to do this successfully, today we want to focus on the use of reprints. You...

Companies are always looking for different ways to boost their brand. They may launch a full-blown content strategy promoting the value they bring to the table. Or maybe they unveil a new custom service initiative designed to stomp their competition. Both are great ways to boost...

Some tasks are outsourcing naturals, but what about content licensing? How can you decide which makes the most sense - keeping this function in-house or outsourcing it to a partner? Printing, payroll, and benefits are often outsourcing no-brainers. The trick with content licensing is this –...