Blog

Digital Advertising: How To Reach Your Target Audience

With the increasing number of people spending their days (and nights) in front of a screen other than a television, marketers are forced to adapt their approach through diverse and creative methods more than ever to catch the attention of their target audience.

Full Article

Hope Is Not A Strategy

If your idea of an effective sales career involves comfort, easiness, and “gimme” deals, you’re farming the wrong field. Why farming? Because this lazy strategy defies what a good farmer, er, salesperson, should strive for: sustainable organic growth.

Full Article

Is Being TOO Helpful, Hurtful?

When is help a hindrance? Is there a point at which being too helpful becomes a disadvantage rather than an asset? When does being a helpful marketer become hurtful, and when does being a sales-first marketer become a detriment? Can you be both helpful AND a salesperson in equal amounts, or does a person have to be predominantly one or the other?

Full Article

Magazines In The Future

As tablets, readers, and other conduits for transmitting digital information become more and more commonplace, the need for megs of memory is increasing. While forests everywhere are breathing sighs of relief, electrons are putting in overtime. The magazine industry is adapting to the new technology while still maintaining its classic form.

Full Article

Picture This: 5 Ways Instagram Can Benefit Your Business

What started as a photo sharing service has blossomed into 30 million users posting over 1 billion pictures, which translates to 5.2 million pictures uploaded every day, or 60 photos per second. And businesses have noticed.

Full Article

It’s No Contest: A Motivated Sales Team Is A Selling Sales Team

Despite not being in transactional sales or in retail, we aren’t prohibited from leveraging spiffs, prizes, bonuses, or incentives. Isn’t sales about incentives?

Full Article

And The Winner Is…

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher.

Full Article

Tips and Resources for Finding the Best Talent

With all that’s riding on your business being successful, it’s important to ensure you have the best talent around you, working hard to promote your brand and increase your bottom line.

Full Article

Father Knows Best: Business Lessons From Your Dad

Dear ol’ dad. Fathers wear many hats during the day: protector, provider, prophet, philosopher. Who else can teach you how to mow in a straight line and tell you to turn off the lights after leaving a room because money doesn’t grow on trees?

Full Article

Four Ways To Get More Blog Subscribers

When I was a kid, I loved reading articles about my favorite rock stars. Sure, the articles about their music were interesting but what really piqued my interest were the ones where they offered advice or simply spoke about their lives off stage and away from the recording studio. Think of your blog in that way; treat your posts as conduits for disseminating practical and useful advice as well as an avenue to tell your readers a little (or a lot) about you and your company on a personal level— it doesn’t need to be ALL business.

Full Article