Blog

Is Being TOO Helpful, Hurtful?

When is help a hindrance? Is there a point at which being too helpful becomes a disadvantage rather than an asset? When does being a helpful marketer become hurtful, and when does being a sales-first marketer become a detriment? Can you be both helpful AND a salesperson in equal amounts, or does a person have to be predominantly one or the other?

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Magazines In The Future

As tablets, readers, and other conduits for transmitting digital information become more and more commonplace, the need for megs of memory is increasing. While forests everywhere are breathing sighs of relief, electrons are putting in overtime. The magazine industry is adapting to the new technology while still maintaining its classic form.

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Picture This: 5 Ways Instagram Can Benefit Your Business

What started as a photo sharing service has blossomed into 30 million users posting over 1 billion pictures, which translates to 5.2 million pictures uploaded every day, or 60 photos per second. And businesses have noticed.

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It’s No Contest: A Motivated Sales Team Is A Selling Sales Team

Despite not being in transactional sales or in retail, we aren’t prohibited from leveraging spiffs, prizes, bonuses, or incentives. Isn’t sales about incentives?

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And The Winner Is…

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher.

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Tips and Resources for Finding the Best Talent

With all that’s riding on your business being successful, it’s important to ensure you have the best talent around you, working hard to promote your brand and increase your bottom line.

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Father Knows Best: Business Lessons From Your Dad

Dear ol’ dad. Fathers wear many hats during the day: protector, provider, prophet, philosopher. Who else can teach you how to mow in a straight line and tell you to turn off the lights after leaving a room because money doesn’t grow on trees?

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Four Ways To Get More Blog Subscribers

When I was a kid, I loved reading articles about my favorite rock stars. Sure, the articles about their music were interesting but what really piqued my interest were the ones where they offered advice or simply spoke about their lives off stage and away from the recording studio. Think of your blog in that way; treat your posts as conduits for disseminating practical and useful advice as well as an avenue to tell your readers a little (or a lot) about you and your company on a personal level— it doesn’t need to be ALL business.

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Are You Maximizing Your Assets?

You went into business because you felt you had (and presumably still have) a service/product that people would find appealing enough to purchase. But are you aware that your product/service has monetizing potential beyond its original purpose? If not, say hello to a little concept that can bring big returns: content licensing.

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Go Offline

Offline Marketing is steadily growing as our inboxes become flooded with monsoons of messages daily from ad banner storm clouds brought on by using social networks and SEO.

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