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The Final Stretch

The lactic acid build-up is punching you, begging you to rest for just ONE minute while your overworked lungs scream for mercy. The finish line is a blur in the distance, a mirage mocking you with every step. “You won’t finish!” it says, laughing. Every step requires strength from a cavern deep inside your soul that, prior to now, you didn’t know existed but somehow found the route to without aid of a map or even a flashlight.

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The Mobile Revolution And What It Means To Magazine Publishers

Mobile phones, tablets, eReaders— whatever moniker you ascribe to a hands-free device that uses radio waves to receive and deliver information, they’re here to stay. And with more technology contained in a typical mobile device than NASA (the entire agency, mind you) had circa 1969— when we were sending astronauts to our companion satellite— these devices are being used for much more than phone calls. Texting, internet browsing, scheduling, photography, video conferencing— the list goes on and on.

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Does Your Delivery Defy The Laws Of Physics?

Change. Many fear it, few embrace it. Me? I thrive on change. The same thing day in and day out keeps deals from being done and monetary capacities from being increased. Not good.

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How To Maximize Your PR

We all want the most bang for our buck for what we can afford, whether it is getting the most bells and whistles with a new car or a plate of food with the most variety. Your business should be no different; it’s simply good practice to make your hard-earned dollars work for you as much as they can. But how can you get the most out of your public relations efforts? Here are a few tips to help you keep your brand out there and in the minds of your target audience with maximum results.

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Six Ways To Be More Productive Today

There seems to be a direct correlation between the number of work-related tasks we are assigned and the amount of time we have in which to complete them. The more tasks we have, it appears, the less time in the day we have to tackle them. So unless you win the lottery or your über-rich uncle leaves you a fortune, you’ll need to hold down a job to have what you need and what you want in life.

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No Joke: Texas A&M’s Backstory Of Traditions And Content Marketing

Tradition is a powerful thing. From having your mom fix lasagna for you on your birthday every year to opening presents on Christmas Eve, we honor and embrace that which is familiar because it gives us comfort in knowing that, despite the changes and the chaos of every day life, some things are as predictable as the sun rising in the east and setting in the west. It’s akin to a small child that knows their parents will be there when they need them to console them and to soothe the hurt away.

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Six Must-have Travel Apps

We seemingly have an infinite number of apps to download that will entertain us, assist us, or give us vital information. But what about apps for the business traveler? Timeout.com has a list of the 50 most important apps for travel, but I whinnied it down to the six apps that, in my opinion, every business traveler should have on their smart phone. (Keep in mind some of these apps may include a charge, and they are not available for every phone.)

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Digital Advertising: How To Reach Your Target Audience

With the increasing number of people spending their days (and nights) in front of a screen other than a television, marketers are forced to adapt their approach through diverse and creative methods more than ever to catch the attention of their target audience.

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Hope Is Not A Strategy

If your idea of an effective sales career involves comfort, easiness, and “gimme” deals, you’re farming the wrong field. Why farming? Because this lazy strategy defies what a good farmer, er, salesperson, should strive for: sustainable organic growth.

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Is Being TOO Helpful, Hurtful?

When is help a hindrance? Is there a point at which being too helpful becomes a disadvantage rather than an asset? When does being a helpful marketer become hurtful, and when does being a sales-first marketer become a detriment? Can you be both helpful AND a salesperson in equal amounts, or does a person have to be predominantly one or the other?

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