Blog

Award Programs #BetYourAssets

Wright’s Media helps publishers and brands generate revenue and recognition through our awards programs. These programs were first implemented by Laptop Mag., and then grew into a monthly editor’s choice program. Our very own Brian Kolb saw the need and potential for these awards and recognitions, and with his intelligence and persistence, many other publications have employed this program into their own strategies to create additional revenue streams.

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Technology’s Role in Content Licensing

LicenseStream is a one of a kind licensing platform. This platform is the first of its kind, which allows owners of digital content to license, syndicate and monitor all forms of usage. This innovative technology increases the potential of content being licensed and inherently increases the revenue received by digital content.

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Content Marketing World: What’s Next?

Content Marketing World is a time for marketers across the globe to network, share and learn from the most successful content marketing professionals in our industry. Seeing the event grow over the last three years has been phenomenal, and with over 2,500 content marketers this year, Cleveland, OH will never be the same!

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Mobile Apps for Business Professionals on the Go

As a business exec, you’re constantly on the go. Trying to find time to spare on your business trips is as likely as seeing the Houston Texans win. But thanks to our smartphones, there’s an app for just about everything.

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Busting the Myth: Nobody Reads Print Magazines Anymore

Google would like us to believe that print magazines are keeping the sanitation engineers gainfully employed. Contrary to popular thought, magazines are alive and flourishing in our online world. There are many reasons people still read print magazines, but these are a few of the most popular from our media experts.

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Are You Maximizing Your Assets? Content Licensing Overview

Every for-profit business in existence is, at its core, in business to do one thing: make money. Yes, you have a product/service that you feel will benefit consumers but without making a profit, your business will not last. The question is: Is there a way to further enhance your bottom line beyond your brand’s original intent? The answer is: Yes!

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Rewarding Your Brand

With Christmas 2013 now a fond memory, the giving season is over, right? WRONG. At Wright’s, we play Santa well into the new year. Well, maybe not Santa but we DO get to play the part of a few of his elves.

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3 Things That Will Make Your Audience Opt Out

Now that you have consumers liking you on Facebook, following you on Twitter, pinning you on Pinterest, and receiving content from you via email, how do you keep them interested in your business and your product/service? While there is no one way to assure your customers will always stay in your corner, there are a few tried-and-true ways to make them leave you faster than a seal at a shark party.

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The Mobile Revolution And Marketing

Mobile phones, smart phones, cell phones— whatever moniker you ascribe to a hands-free phone that uses radio waves to receive and deliver information, they’re here to stay. And with more technology contained in a typical 3” x 4” x ¼” device than NASA (the entire agency, mind you) had circa 1969— when we were sending astronauts to our companion satellite— they’re being used for much more than phone calls: texting, internet browsing, scheduling, photography, video conferencing— the list goes on and on.

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How to Use Your Assets to Bring in New Revenue

Would you walk into a store, plop money down on the counter, and then walk out without buying anything? You are if you aren’t introducing your brand to new monetizing opportunities. With these four easy-to-implement, no cost ways to increase your revenue, there’s never been a better time to do so.

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