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Publishers – Don’t Trade Your Content (Monetize It)

Publishers – Don’t Trade Your Content (Monetize It)

Let’s say that your company, although fairly small as measured by sales, is considered to be a thought leader and expert in (for example) high-end home audio. You have considerable credibility in the industry because of your “take no prisoners” product reviews, engagement on social media, and supporting editorial policy...

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Use Award Programs for Recognition and Revenue

Use Award Programs for Recognition and Revenue

And believe it or not, the good news doesn’t end with the extra income. How about having your customers contribute to your ongoing branding campaign? That is what happens when you enter into a licensing agreement. Publishers collect licensing fees while the brand is seen by thousands (millions) more people because it is plastered on all sorts of packaging, print and online ads, displays and countless promotional items...

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What’s In a CES Award?

What’s In a CES Award?

Every year, our team makes the trek to Las Vegas to participate in CES. We play the part of handing out the CES awards for our publishers. But what happens after CES? What can brands do with these awards that will impact their bottom line?

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Content Licensing #BetYourAssets

Content Licensing is used to grow your market and protect your content. The revenue growth potential is unlimited. With content licensing your content is protected by Wright’s Media. We help control, monitor and monetize assets. Wright’s Media will be your “Brand Constabularies.”

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Award Programs #BetYourAssets

Wright’s Media helps publishers and brands generate revenue and recognition through our awards programs. These programs were first implemented by Laptop Mag., and then grew into a monthly editor’s choice program. Our very own Brian Kolb saw the need and potential for these awards and recognitions, and with his intelligence and persistence, many other publications have employed this program into their own strategies to create additional revenue streams.

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Technology’s Role in Content Licensing

LicenseStream is a one of a kind licensing platform. This platform is the first of its kind, which allows owners of digital content to license, syndicate and monitor all forms of usage. This innovative technology increases the potential of content being licensed and inherently increases the revenue received by digital content.

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Content Marketing World: What’s Next?

Content Marketing World is a time for marketers across the globe to network, share and learn from the most successful content marketing professionals in our industry. Seeing the event grow over the last three years has been phenomenal, and with over 2,500 content marketers this year, Cleveland, OH will never be the same!

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Mobile Apps for Business Professionals on the Go

As a business exec, you’re constantly on the go. Trying to find time to spare on your business trips is as likely as seeing the Houston Texans win. But thanks to our smartphones, there’s an app for just about everything.

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Busting the Myth: Nobody Reads Print Magazines Anymore

Google would like us to believe that print magazines are keeping the sanitation engineers gainfully employed. Contrary to popular thought, magazines are alive and flourishing in our online world. There are many reasons people still read print magazines, but these are a few of the most popular from our media experts.

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Are You Maximizing Your Assets? Content Licensing Overview

Every for-profit business in existence is, at its core, in business to do one thing: make money. Yes, you have a product/service that you feel will benefit consumers but without making a profit, your business will not last. The question is: Is there a way to further enhance your bottom line beyond your brand’s original intent? The answer is: Yes!

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