Blog

Marketing: It’s All about the Story

Marketing: It’s All about the Story

Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming.

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Why You Should Partner with a Content Licensing Agency

Why You Should Partner with a Content Licensing Agency

Publishers look to content licensing to generate new revenue and monetize current assets.

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6 Undiscovered Revenue Opportunities from Joe Pulizzi

6 Undiscovered Revenue Opportunities from Joe Pulizzi

Joe Pulizzi - Undiscovered Revenue Opportunities for your Niche Brand

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Niche Media - The (Not So) Secret Sauce for Success

Niche Media - The (Not So) Secret Sauce for Success

Dan Oswald with BLR discusses the importance of innovation in the publishing industry. A live blog feature from Niche Media 2016.

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Improvisational Marketing Theater  – Tim Washer Tells All At CMWorld

Improvisational Marketing Theater – Tim Washer Tells All At CMWorld

I’m not sure, but I think Tim Washer is about to take the CMWorld podium and tell us how to plan our spontaneity! This ought to be good.

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9 Steps of Content Licensing

9 Steps of Content Licensing

When you win an award or endorsement from a trusted, well-known publication, you get more than a high five. You also get huge marketing opportunities that can be used to leverage your brand while boosting your bottom line.

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#CMWorld – A Fight for Sore Eyes Live Blog

#CMWorld – A Fight for Sore Eyes Live Blog

Loving life in Cleveland this morning – Ann Handley has taken the podium at CMWorld 2015. Her main point today? Don’t put people to sleep by playing it safe (I’m guessing that’s because if asleep, they won’t buy anything).

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Publishers – Don’t Trade Your Content (Monetize It)

Publishers – Don’t Trade Your Content (Monetize It)

Let’s say that your company, although fairly small as measured by sales, is considered to be a thought leader and expert in (for example) high-end home audio. You have considerable credibility in the industry because of your “take no prisoners” product reviews, engagement on social media, and supporting editorial policy...

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Use Award Programs for Recognition and Revenue

Use Award Programs for Recognition and Revenue

And believe it or not, the good news doesn’t end with the extra income. How about having your customers contribute to your ongoing branding campaign? That is what happens when you enter into a licensing agreement. Publishers collect licensing fees while the brand is seen by thousands (millions) more people because it is plastered on all sorts of packaging, print and online ads, displays and countless promotional items...

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What’s In a CES Award?

What’s In a CES Award?

Every year, our team makes the trek to Las Vegas to participate in CES. We play the part of handing out the CES awards for our publishers. But what happens after CES? What can brands do with these awards that will impact their bottom line?

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