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4 Easy Ways to Start Growing Earned Media

4 Easy Ways to Start Growing Earned Media

Marketers get really excited when they “earn” media. We all know the most trusted form of media is from a 3rd party, however, many marketers hold on to a hope that they will see a mention in their weekly Google Alerts and pat themselves on the back for a job well done.

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Thinking About Launching an Awards Program?

Thinking About Launching an Awards Program?

Adding yet another thing to your list of to-do’s is something many of us don't get excited about. Our plates are already overflowing so why consider launching a new awards program with your brand and hope it’s successful?

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Marketing: It’s All about the Story

Marketing: It’s All about the Story

Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming.

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Why You Should Partner with a Content Licensing Agency

Why You Should Partner with a Content Licensing Agency

Publishers look to content licensing to generate new revenue and monetize current assets.

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6 Undiscovered Revenue Opportunities from Joe Pulizzi

6 Undiscovered Revenue Opportunities from Joe Pulizzi

Joe Pulizzi - Undiscovered Revenue Opportunities for your Niche Brand

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Niche Media - The (Not So) Secret Sauce for Success

Niche Media - The (Not So) Secret Sauce for Success

Dan Oswald with BLR discusses the importance of innovation in the publishing industry. A live blog feature from Niche Media 2016.

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Improvisational Marketing Theater  – Tim Washer Tells All At CMWorld

Improvisational Marketing Theater – Tim Washer Tells All At CMWorld

I’m not sure, but I think Tim Washer is about to take the CMWorld podium and tell us how to plan our spontaneity! This ought to be good.

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9 Steps of Content Licensing

9 Steps of Content Licensing

When you win an award or endorsement from a trusted, well-known publication, you get more than a high five. You also get huge marketing opportunities that can be used to leverage your brand while boosting your bottom line.

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#CMWorld – A Fight for Sore Eyes Live Blog

#CMWorld – A Fight for Sore Eyes Live Blog

Loving life in Cleveland this morning – Ann Handley has taken the podium at CMWorld 2015. Her main point today? Don’t put people to sleep by playing it safe (I’m guessing that’s because if asleep, they won’t buy anything).

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Publishers – Don’t Trade Your Content (Monetize It)

Publishers – Don’t Trade Your Content (Monetize It)

Let’s say that your company, although fairly small as measured by sales, is considered to be a thought leader and expert in (for example) high-end home audio. You have considerable credibility in the industry because of your “take no prisoners” product reviews, engagement on social media, and supporting editorial policy...

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