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Publishers, What’s Your Next Step?

Publishers, What’s Your Next Step?

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it.

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5 Ways to Leverage Reprints

5 Ways to Leverage Reprints

Earning media is difficult. But once you’ve accomplished it, take full advantage! Understanding how to leverage earned media throughout all your marketing channels is essential. While there are hundreds of ways to do this successfully, today we want to focus on the use of reprints.

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Is it Time to Give your Brand a Boost?

Is it Time to Give your Brand a Boost?

Companies are always looking for different ways to boost their brand. They may launch a full-blown content strategy promoting the value they bring to the table.

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Survey Says…Do Publishers Look to Brand Licensing as a Revenue Stream?

Survey Says…Do Publishers Look to Brand Licensing as a Revenue Stream?

When it comes to generating revenue in the media industry, typical revenue sources like advertising, newsstand sales and paid subscriptions may be the most obvious channels, but what else can you do?

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The Case for Outsourcing your Content Licensing

The Case for Outsourcing your Content Licensing

Some tasks are outsourcing naturals, but what about content licensing? How can you decide which makes the most sense - keeping this function in-house or outsourcing it to a partner?

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The Convergence of Technology and Content Licensing

The Convergence of Technology and Content Licensing

Does your typical workday include listening to your favorite playlists on Spotify? Perhaps you unwind from your daily grind binge-watching your favorite show on Netflix?

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How Publishers Can Monetize Magazine Archives

How Publishers Can Monetize Magazine Archives

Time, energy and resources are put into every piece of content you publish. We know that today, repurposing content across print, digital and mobile is essential. But what about the content in the past that you spent the same time, energy and resources creating?

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4 Easy Ways to Start Growing Earned Media

4 Easy Ways to Start Growing Earned Media

Marketers get really excited when they “earn” media. We all know the most trusted form of media is from a 3rd party, however, many marketers hold on to a hope that they will see a mention in their weekly Google Alerts and pat themselves on the back for a job well done.

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Thinking About Launching an Awards Program?

Thinking About Launching an Awards Program?

Adding yet another thing to your list of to-do’s is something many of us don't get excited about. Our plates are already overflowing so why consider launching a new awards program with your brand and hope it’s successful?

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Marketing: It’s All about the Story

Marketing: It’s All about the Story

Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming.

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