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We seemingly have an infinite number of apps to download that will entertain us, assist us, or give us vital information. But what about apps for the business traveler? Timeout.com has a list of the 50 most important apps for travel, but I whinnied it...

With the increasing number of people spending their days (and nights) in front of a screen other than a television, marketers are forced to adapt their approach through diverse and creative methods more than ever to catch the attention of their target audience. So what to...

If your idea of an effective sales career involves comfort, easiness, and “gimme” deals, you’re farming the wrong field. Why farming? Because this lazy strategy defies what a good farmer, er, salesperson, should strive for: sustainable organic growth. Put down the latte and chew on that...

When is help a hindrance? Is there a point at which being too helpful becomes a disadvantage rather than an asset? When does being a helpful marketer become hurtful, and when does being a sales-first marketer become a detriment? Can you be both helpful AND...

As tablets, readers, and other conduits for transmitting digital information become more and more commonplace, the need for megs of memory is increasing. While forests everywhere are breathing sighs of relief, electrons are putting in overtime. The magazine industry is adapting to the new technology...

For this blog post, we welcome guest blogger Brian Kolb, Wright’s Media’s Executive VP. Despite not being in transactional sales or in retail, we aren’t prohibited from leveraging spiffs, prizes, bonuses, or incentives. Isn’t sales about incentives? I strive to make sure my sales teams are having...

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher. Incentives/rewards are nothing new; automobile manufacturers have been utilizing these carrots for decades. Fast food...

With all that’s riding on your business being successful, it’s important to ensure you have the best talent around you, working hard to promote your brand and increase your bottom line. With the workforce larger than ever, how does a company wade through the boggy muck...