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Why It’s Time to Make Earned Media a Priority

Why It’s Time to Make Earned Media a Priority

Type “how to create a marketing plan” into Google and you’ll return over 23 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to be “if it happens, great, but if not, hopefully it will happen next year.”

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Planning Your Earned Media Strategy for 2017

Planning Your Earned Media Strategy for 2017

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know how significant it is for their brand.

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