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Publishers, What’s Your Next Step?

Publishers, What’s Your Next Step?

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it.

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5 Ways to Leverage Reprints

5 Ways to Leverage Reprints

Earning media is difficult. But once you’ve accomplished it, take full advantage! Understanding how to leverage earned media throughout all your marketing channels is essential. While there are hundreds of ways to do this successfully, today we want to focus on the use of reprints.

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Is it Time to Give your Brand a Boost?

Is it Time to Give your Brand a Boost?

Companies are always looking for different ways to boost their brand. They may launch a full-blown content strategy promoting the value they bring to the table.

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