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Publishers – Don’t Trade Your Content (Monetize It)

Publishers – Don’t Trade Your Content (Monetize It)

Let’s say that your company, although fairly small as measured by sales, is considered to be a thought leader and expert in (for example) high-end home audio. You have considerable credibility in the industry because of your “take no prisoners” product reviews, engagement on social media, and supporting editorial policy...

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Use Award Programs for Recognition and Revenue

Use Award Programs for Recognition and Revenue

And believe it or not, the good news doesn’t end with the extra income. How about having your customers contribute to your ongoing branding campaign? That is what happens when you enter into a licensing agreement. Publishers collect licensing fees while the brand is seen by thousands (millions) more people because it is plastered on all sorts of packaging, print and online ads, displays and countless promotional items...

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