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Technology’s Role in Content Licensing
Published on 9/29/2015 by Veda Ford
LicenseStream is a one of a kind licensing platform. This platform is the first of its kind, which allows owners of digital content to license, syndicate and monitor all forms of usage. This innovative technology increases the potential of content being licensed and inherently increases the revenue received by digital content.
Capitalize on Static Assets
Turn traditional media into digital media that can be licensed and capitalize on others utilizing the content. Content owners now have the capabilities of licensing images, video, audio or text and monetizing the content. License brand logos and endorsement awards to gain revenue from brands wanting to spread the awareness of the accolade.
Why License your Content?
LicenseStream offers content owners the ability to bring their content to the market by licensing the asset as part of their brand. Licensed digital content gives content owners control over their content and usage of the content. LicenseStream offers all the necessary applications needed to prepare your content for licensing, offer your licensed content, provide licenses, track the usage and for financial dealings.
Technology that made Content Licensing a Necessity
There are many technology evolutions that led up to the need of content licensing. Without content licensing, people would be free to take and use content that does not belong to them and use the content as they choose. Technology like the internet, social media and digital magazines have led up to the creation of this innovating technology. LicenseStream protects assets and digital content from being misused and misinterpreted as belonging to others.
The Age of the Internet
Internet was a concept that was played around with since the early fifties. The concept was thrown around and implemented by certain entities, and by the sixties the US government found interest in the project and awarded contracts for the first ever network system.
At that time, the internet was selective and designated for government use and the use of higher learning institutes. By the late eighties the internet was commercialized and the age of internet service providers (ISPs) began. By the early nineties the internet was removed of its last restrictions, and commercial traffic started to crawl through the web.
Content Published Online Needs to be Protected
With such an exponential growth there were no regulations put forth to protect the content that was published. With the rise in instant communications the amount of data published online increased. With the internet’s exponential growth the need for content licensing has evolved. Every day the amount of information, commerce, entertainment and digital assets become greater; making the need for protecting assets more apparent.
The Social Media Era
In 1997, the internet had one million sites, blogging started, sixdegrees.com (the first social network), AOL instant messenger and blackboard (an online course management system) was launched. This year was epic for the internet and put in place the opportunities for tons of possibilities allowed by the internet. Google launched a year later in 1998.
Social Networks Emerge
The first network to gain prominence was founded in Great Britain and called, Friends Reunited. This network was initiated to connect past school mates. In 2000, there was the millennial scare, as seventy million computers were connected to the internet, with the fictitious fright of the whole internet crashing. In 2002,Friendster was introduced into the US and populated 3 million users in 3 months. Myspace was launched in 2003 and LinkedIn was started as a business-oriented social network. Facebook was started in 2004 for students attending Harvard, then became the college version ofFriendster. Also that year, podcasting hit the net, Flickr was introduced as an image hosting site and digg was founded as the first content curating site. In 2005, Myspace was bought byNews Corporation, Facebook launched a version of their network for high school students and YouTube began storing and retrieving videos. Twitter was launched in 2006 introducing the “tweet” concept as microblogging.
Social Media Surge
The amount of social networking increased the amount of social sharing. Some sharing was done properly giving credit where credit was due, but other sharing was basically plagiarizing or taking credit for content that was not theirs. Since the internet grew so rapidly without regulations on how to control content or assets that belonged to brands, brands were losing out on revenue and credit.
The Decline of Print
With the evolution of the internet, newspapers and publications saw a decline in their revenues, because their audiences were finding the information they wanted online. Also, recycling and the “go green” notion became main-stream as masses frowned upon publications using trees to print paper magazines. Magazines had no other option, but to adapt.
The Growth of Digital Magazines
In the mid-nineties, publishers adapted the online publishing business model, and started offering articles to their audiences online. By 2008, there were 1,786 digital-replica editions of publications. Publishers started seeing the benefits of online publications and the profits available by reducing printing and distribution costs. Other ways publications obtain revenue online include; paid subscriptions, sponsorships, advertising and content licensing. Here’s a historical list of online publications.
Publishers need for Licensed Content
Licensed content for publications is a growing concept as publishers recognize the need to license their content to control the way their content is being repurposed online. Without the control provided by LicenseStream digital content and brand assets would be spread around the web without the brands consent or knowledge of who is using the content or how it is being used. LicenseStream also opens up the potential for new revenue streams for content owners and provides brands with recognized acknowledgement and credit needed to spread awareness about their products and/or services.