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Wyndell Hamilton Promoted to VP of Licensing & Brand Strategy

Wyndell Hamilton Promoted to VP of Licensing & Brand Strategy

THE WOODLANDS, Texas -- Wright’s Media, the leading content licensing provider, today announces that Wyndell Hamilton has been named Vice President of Licensing & Brand Strategy. Hamilton will expand his role to include relationship and brand development for all of Wright’s current publishers.

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3 Reasons to Partner with a Content Licensing Agency

3 Reasons to Partner with a Content Licensing Agency

If you’re a publisher, you’re likely generating your current revenue the traditional way with newsstand sales, advertising and paid subscriptions. But have you considered other ways you could be generating an additional revenue stream?

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How to Maximize Revenue and Boost Brand Equity With Content Licensing

How to Maximize Revenue and Boost Brand Equity With Content Licensing

You know the feeling you get when you find unexpected cash in your pocket? Imagine if you had a partner who did that every month. We help you find opportunities to generate incremental revenue by boosting your brand equity through content licensing. Creating a recognizable brand takes time and effort but it shouldn’t require increased advertising. What if we told you that we could increase your revenue at no additional cost?

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PR is NOT Mutually Exclusive – Here’s Why

PR is NOT Mutually Exclusive – Here’s Why

Sometimes when brands think of PR it comes with a mentality of “if you scratch my back, I’ll scratch yours.” While it takes relationships, valuable content, a product/service worth touting and a ton of energy to finally get mentioned in a publication – it doesn’t mean the magazine owes you anything.

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That’s a Wrap – CES 2017

That’s a Wrap – CES 2017

It’s that time of year again. No, I’m not talking about the most wonderful time of year, but it comes in a close second.

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Why It’s Time to Make Earned Media a Priority

Why It’s Time to Make Earned Media a Priority

Type “how to create a marketing plan” into Google and you’ll return over 23 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to be “if it happens, great, but if not, hopefully it will happen next year.”

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Planning Your Earned Media Strategy for 2017

Planning Your Earned Media Strategy for 2017

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know how significant it is for their brand.

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Ready to Organically Grow Your Content Licensing Revenue?

Ready to Organically Grow Your Content Licensing Revenue?

For many of our partners they see content licensing revenue, but want to know what they can do to generate even more.

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8 Things You Missed at The Folio Show

8 Things You Missed at The Folio Show

Didn’t make it to The Folio Show this year? While you missed out on networking, industry insights and a ton of fun, we’ve outlined our favorite parts from the show this year.

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How Do You Measure Success?

How Do You Measure Success?

Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department looks at efficiency in software enhancements. No matter what department you are in, it all comes down to revenue.

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