Blog

Why It’s Time to Make Earned Media a Priority

Why It’s Time to Make Earned Media a Priority

Type “how to create a marketing plan” into Google and you’ll return over 23 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to be “if it happens, great, but if not, hopefully it will happen next year.”

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Planning Your Earned Media Strategy for 2017

Planning Your Earned Media Strategy for 2017

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know how significant it is for their brand.

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Ready to Organically Grow Your Content Licensing Revenue?

Ready to Organically Grow Your Content Licensing Revenue?

For many of our partners they see content licensing revenue, but want to know what they can do to generate even more.

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8 Things You Missed at The Folio Show

8 Things You Missed at The Folio Show

Didn’t make it to The Folio Show this year? While you missed out on networking, industry insights and a ton of fun, we’ve outlined our favorite parts from the show this year.

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How Do You Measure Success?

How Do You Measure Success?

Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department looks at efficiency in software enhancements. No matter what department you are in, it all comes down to revenue.

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9 Ways to Promote Your Award Win

9 Ways to Promote Your Award Win

Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there - many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity and sales.

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Generating Content Licensing Revenue? Now What?

Generating Content Licensing Revenue? Now What?

Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing.

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4 Reasons to Generate Event Revenue with Content Licensing

4 Reasons to Generate Event Revenue with Content Licensing

At a recent marketing event, I was captivated by the discussion, opinions and perspectives from an in-depth panel discussion on SEO.

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How Do I Use Licensed Content in my Marketing?

How Do I Use Licensed Content in my Marketing?

Content marketers work tirelessly to create and execute an integrated content marketing strategy. To be most effective, the campaign should include a healthy mix of owned, paid and earned media. The first two components are easy, but generating earned media takes considerable time and energy.

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Publishers, What’s Your Next Step?

Publishers, What’s Your Next Step?

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it.

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