Go to Google and type “how to create a marketing plan” and you’ll return over 23 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to...
You know the feeling you get when you find unexpected cash in your pocket? Imagine if you had a partner who did that every month. We help you find opportunities to generate incremental revenue by leveraging your brand equity through content licensing. Creating a recognizable...
Sometimes when brands think of PR it comes with a mentality of “if you scratch my back, I’ll scratch yours.” While it takes relationships, valuable content, a product/service worth touting and a ton of energy to finally get mentioned in a publication – it doesn’t...
It’s that time of year again. No, I’m not talking about the most wonderful time of year, but it comes in a close second. Every January, the coolest and most innovative tech products are on display at one of the largest shows in the world, the...
We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know...
For many of our partners they see content licensing revenue, but want to know what they can do to generate even more. Got Brand Equity? If you are looking to generate more revenue organically through content licensing, you’ve got to actually do something with the brand equity...
Didn’t make it to The Folio Show this year? While you missed out on networking, industry insights and a ton of fun, we’ve outlined our favorite parts from the show this year. 1. High Impact Sessions One of the best parts of any conference are the sessions....
Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department might look at efficiency in software enhancements. No matter what department you are in, it all...
Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there - many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity...
Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing. But now what? Are you taking advantage of all the opportunities available? Keep in mind that there are two ways to grow your content licensing revenue...