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wm-blog, Author at Brand Content Licensing Agency - Digital Content Marketing Agency
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Author: wm-blog

Sometimes when brands think of PR it comes with a mentality of “if you scratch my back, I’ll scratch yours.” While it takes relationships, valuable content, a product/service worth touting and a ton of energy to finally get mentioned in a publication – it doesn’t...

It’s that time of year again. No, I’m not talking about the most wonderful time of year, but it comes in a close second. Every January, the coolest and most innovative tech products are on display at one of the largest shows in the world, the...

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know...

Didn’t make it to The Folio Show this year? While you missed out on networking, industry insights and a ton of fun, we’ve outlined our favorite parts from the show this year. 1. High Impact Sessions One of the best parts of any conference are the sessions....

Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department might look at efficiency in software enhancements. No matter what department you are in, it all...

Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there - many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity...

Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing. But now what? Are you taking advantage of all the opportunities available? Keep in mind that there are two ways to grow your content licensing revenue...