Messaging. It’s probably the most critical component of your marketing campaign, so it’s not surprising that marketers find it to be very challenging and time consuming. Why? Because it is no easy task to implement storytelling through your marketing messages and do it successfully. Stories are bigger...
Many publishers are familiar with content licensing. In fact, you may have it on your “to do” list as we speak. But we all know that stuff happens, and somehow the licensing initiative either doesn’t get off the ground, or if it does, the results...
Publishers, both big and small, are looking at revenue opportunities that they can implement to see high-value return. Joe Pulizzi with Content Marketing Institute dives into 6 ways to generate revenue for niche publications. 1. Online Training The online training market has huge revenue potential. Joe suggests...
If you follow us on social media, then you know we are having a blast in Austin, TX at the Niche Media Conference. We couldn't help but live blog Dan Oswald's keynote discussing innovation in the publishing industry. Keep reading to get a glimpse of the...