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2016 | Brand Content Licensing Agency - Digital Content Marketing Agency
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December 2016

We talk a lot about earned media on our blog – and rightfully so, it’s an extremely important aspect of your marketing efforts, or rather it should be. Several marketers don’t plan to earn any media throughout the year, but when they do, they know...

Didn’t make it to The Folio Show this year? While you missed out on networking, industry insights and a ton of fun, we’ve outlined our favorite parts from the show this year. 1. High Impact Sessions One of the best parts of any conference are the sessions....

Success is measured in so many different ways across your organization. Your marketing department likely looks at website conversions, email open rates and digital referrals while your IT department might look at efficiency in software enhancements. No matter what department you are in, it all...

Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there - many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity...

Give yourself a pat on the back - you’ve done it. You are successfully generating substantial new revenue from content licensing. But now what? Are you taking advantage of all the opportunities available? Keep in mind that there are two ways to grow your content licensing revenue...

Content marketers work tirelessly to create and execute an integrated content marketing strategy. To be most effective, the campaign should include a healthy mix of owned, paid and earned media. The first two components are easy, but generating earned media takes considerable time and energy. When...

When publishers look at their revenue sources, they likely see subscriptions, ad sales and events making up the bulk of their income. It takes a significant investment in each channel to successfully implement the strategy and monetize it. Even then, your publication didn’t just rake in...

Earning media is difficult. But once you’ve accomplished it, take full advantage! Understanding how to leverage earned media throughout all your marketing channels is essential. While there are hundreds of ways to do this successfully, today we want to focus on the use of reprints. You...