July 2013 | Brand Content Licensing Agency - Digital Content Marketing Agency
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July 2013

For this blog post, we welcome guest blogger Brian Kolb, Wright’s Media’s Executive VP. Despite not being in transactional sales or in retail, we aren’t prohibited from leveraging spiffs, prizes, bonuses, or incentives. Isn’t sales about incentives? I strive to make sure my sales teams are having...

Incorporating incentives seems to be en vogue in today’s wide-open marketing environment. As businesses clamor and scratch for every consumer dollar possible, the stakes in the game have never been higher. Incentives/rewards are nothing new; automobile manufacturers have been utilizing these carrots for decades. Fast food...